Hotel Deca Combats Recession with Innovative Incentives for Meeting Planners and Business Travelers
Dynamic hotel offers $1,000 gas cards and "Business Perks" program to generate new business
Seattle, Wash. (February 06, 2009) - With the economy in recession and many companies tightening their belts, hotels are feeling the effects of businesses scaling back on large meetings and business travel. Hotel Deca, located in Seattle's University District, is adapting to the changing marketplace by introducing new incentive programs including a $1,000.00 gas card for meeting planners, along with a new approach to building relationships with clients and business travelers.
"Times have definitely changed," says Michelle Fuller, director of sales and marketing for Hotel Deca. "Companies are carefully considering all of the options before scheduling meetings and conferences that require flights and hotel rooms."
To entice meeting planners and boost value in an economy that's increasingly focused on cost, Hotel Deca has recently started offering a $1,000 gas card to meeting planners and companies who book 65 rooms or more. The card can be split into $100 increments to ease the cost of transportation for meeting attendees, or can be raffled off to a single individual to cover holiday traveling expenses.
The ingenuity doesn't end there. Recently, to thank a meeting planner for booking a large piece of business, Hotel Deca partnered with Eastside Harley-Davidson in Bellevue, which loaned a Harley motorcycle to the hotel for seven days - free of charge. During discussions with the hotel while planning the stay, the planner commented on how much he would miss his own Harley while traveling - and, an idea was born. The bike, which stayed parked in the suite for the week, created a personal touch, and an undeniable wow-factor, to the guest's stay.
"We feel it is especially important right now to say thanks in a way that creates a lasting memory," comments Fuller. "We're striving to create relationships, not just business opportunities."
Hotel Deca has also developed a program tailored to attract business travelers. Road warriors can take advantage of the "Business Perks" program which includes a welcome amenity featuring bottled water and granola bars, a later check out time of 4 p.m., complimentary parking, continental breakfast and a room upgrade. The new program has helped increase corporate travel by 8 percent in 2008, despite the recession.
"Anticipating the needs of our business guests and what their hot-button issues might be, whether that's cost, convenience or flexibility, is really what we're trying to accomplish," says Fuller. "And it seems to be working extremely well."
For more information on Hotel Deca, visit www.hoteldeca.com or call (206) 634-2000.
About Hotel Deca
Hotel Deca, beautifully restored in the art-deco style, is located in the heart of Seattle's vibrant University District. Located just two blocks from the University of Washington campus and ten minutes from downtown's bustling shopping district, restaurants and galleries - Hotel Deca is ideally situated for business and leisure travelers alike. Featuring unique art, panoramic views of downtown Seattle and Mt. Rainier and 158 well-appointed guest rooms, Hotel Deca offers a contemporary "boutique" experience and exceptional service.
For reservations and more information, call (206) 634-2000 or visit www.hoteldeca.com.